ABOUT US
Real People. Real Designs. No Shortcuts.
We create every design you see here at SR Wear Atude. No stolen artwork. No ripped-off graphics. No mass-produced garbage. This is our core belief, and it spills over to all our different business adventures.
SR is our way of doing things differently because we understand how hard it is to be the little guy competing with huge corporations. We are not a big warehouse brand, and all our products are made to order with our print-on-demand printers (POD). Being small and POD allows for less waste, more hands-on quality control and no piles of unsold inventory. This means when you place your order, it is just for you.
We love being a small, independent brand and being a Canadian company. When you support SR, you are supporting 2 Canadian women entrepreneurs.
We don’t want to chase trends — we make what we actually want to wear.
∘ WEAR A †UÐE ∘
The Joubert Sisters
Based in Alberta, Canada and proud of our roots.
We're Cindy & Nicky - the sisters behind SR Wear Atude.
We started this brand because we were tired of the same recycled designs and the mass-produced merch that felt hollow and soulless from some factory overseas.
SR is our way of doing things differently. Our style leans into grunge, blues rock and metal. We are not fitting into a standard mold. It's for people who don't want to blend in - and don't care if they don't.